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About Naviga Business Services • Channel Partnerships

Naviga Services: Channel Partnerships

"A channel partner is a person or organization that provides services or sells products on behalf of a software or hardware vendor. Value-added resellers (VARs), managed service provider (MSPss), consultants, systems integrators (SIs), original equipment manufacturers (OEMs) and distributors may all be called channel partners. Many companies, including CA, Microsoft, AMD, IBM, SAP and Oracle, have formed channel partnership programs to work more closely with the distributors for their products.

Channel partnerships provide an opportunity for companies to promote certain products or services. In return, channel partners receive access to product and marketing training, discounts, technical support, lead generation tools and beta versions of releases.

A VAR that chooses to partner with a vendor may lose a certain degree of independence with respect to other vendors in the same market. As a result, these relationships make sense only when the increased access and support result in greater revenue for the channel partner. Several vendors have created online forums, discussion groups and social networking sites to encourage and support channel partnerships.

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Sales and Marketing Recruitment Services:

• Business to Business
• Channel Partnerships
• Sales Leadership
• Business Development
• Account Management
• Marketing
• Sales

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Naviga Services: Channel Partnerships